[UEH Sharing - Career Fair 2023] - Series of Seminars/Workshops to share and spread multidisciplinary knowledge to businesses and leaders

Along with recruitment activities, helping young human resources to have a multi-dimensional view of recruitment trends and the necessary skills to quickly adapt well to the labor market, the UEH SHARING - CAREER FAIR 2023 series brings a variety of meaningful programs, providing multidisciplinary and multi-field knowledge, research projects for sustainable development for the business community.

We are currently living in an era of rapid change and instability of the world (VUCA), where globalization, scientific and technological advancements, internet of things, digital age and artificial intelligence pose many challenges and opportunities for businesses and organizations. To help leaders find new visions and effective approaches to leading their organizations, University of Economics Ho Chi Minh City (UEH) organized a series of seminars/workshops under the frame of the UEH Sharing - Career Fair 2023 program, which provides necessary knowledge and skills to help leaders work more creatively and innovatively in the digital age.

Workshop on Leadership in the Digital Era

On the morning of April 20, 2023, at Hall B1.205, the workshop "Leadership in the Digital Era" hosted by Assoc. Prof. Dr. Trinh Thuy Anh - Vice Head of UEH College of Technology and Design - took place with the participation of business leaders, distinguished guests and interested students.

In the digital era, the booming of technology, scientific advancements, the rise of AI, robotics and metaverse are assumed to have great impacts on all professions in today's society. Along with them is the elimination of some traditional occupations listed as jobs in the technology industry (Programmer, software engineer, data analyst), media (advertising and content creator, technical writer, journalist), law (assistant attorney), finance (financial analyst, personal financial advisor) and market research analysis, education - training... Some new professions will appear listedkl as Virtual fashion designer, Self-driving car license specialist, Augmented reality life designer, Sympathetic Director... Facing those changes, current business leaders must know how to grasp trends and develop new capabilities and skills to be able to integrate with machines and put humans at the center of the operating universe, helping organizations to be more developed.

The workshop not only addresses new technology trends, the role of technology and art, the intersection between these two fields, but also introduces how to apply and integrate technology and art into business management and development. In particular, the program shares methods to help leaders develop their capacities and transform themselves to succeed in the digital era.

Capabilities and leadership skills needed in the digital age

Better Communication - Digital Learning - Open to Innovation - Strategical Thinking - Better Adaptability

“AI in Marketing & Communication” Workshop

Artificial intelligence (AI) is one of the pioneering technologies in the modern era, playing an important role in promoting the development of the global economy. With continuous advancements in theory and technology, AI is becoming an indispensable trend, potentially affecting every aspect of life. With the rise of AI in the field of design, content creation and communication, businesses need to equip themselves with knowledge of how to apply AI in marketing, production and business activities to promote enterprises’ development and innovation.

Under the moderation of Dr. Yi Dong Su - Vice Dean of UEH School of Media Design, Dr. Dang Tri Dung - UEH Institute of Intelligent and Interactive Technology, Ms. Pham Lan Khanh - Director of Flamingo Digital Media Company, Mr. Dang Nhu Khanh Hoang - Director of DIZIM and Mr. Truong Hoang Tho - Director of Alipo Creative, the Workshop "AI" in marketing & communication” became a lively forum, opening a new perspective on AI and its applications in communication design, art, marketing, such as creating virtual models with AI, producing Marketing content with ChatGPT, designing Automated Creative Visuals with Midjourney, or producing AI videos with Dizim…

Seminar: "AI in Marketing & Communication"

Artificial Intelligence (AI) is one of the pioneering technologies of the modern era, playing a crucial role in driving the growth of the global economy. With constant advancements in theory and technology, AI is becoming an indispensable trend, with a profound impact on every aspect of life. As AI takes center stage in the fields of design, content creation, and communication, businesses need to equip themselves with knowledge and ways to apply AI in marketing, production, and business activities to stimulate growth and foster innovation.

Under the guidance of Associate Professor Yi Dong Su - Vice Dean of the UEH School of Communication Design, Associate Professor Dang Tien Dung - UEH Institute of Intelligent and Interactive Technology, Ms. Pham Lan Khanh - Director of Flamingo Digital Media Company, Mr. Dang Nhu Khanh Hoang - Director of DIZIM, and Mr. Truong Hoang Tho - Director of Alipo Creative, the workshop "AI in Marketing & Communication" has become a lively forum, opening up a new perspective on AI and its applications in communication design, art, and marketing, such as creating virtual models using AI, producing content marketing with ChatGPT, designing creative images automatically with Midjourney, and producing videos with AI via Dizim.

This series of seminars/workshops for domestic and international businesses and organizations is a great opportunity for leaders to exchange experiences and learn from leading experts in the field. Hopefully, this series of seminars/workshops will bring plenty of values to leaders and contribute to the sustainable development of organizations and businesses in the future.

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"Leadership in the digital era" and "AI in marketing & communication" are workshop activities designed specifically for businesses as part of the UEH SHARING - CAREER FAIR 2023 series taking place from April 17 to 23, 2023. With a completely new insight, replicating the model with the goal of "Action for a More Sustainable Future", the program is a place to connect the business community to fulfill social responsibility, spreading multidisciplinary knowledge values and providing more than 5,000 high-quality job opportunities for a sustainable future. The series was organized by the University with the combination of face-to-face format at UEH Nguyen Tri Phuong Campus and online on the event.ueh.edu.vn and vieclam.ueh.edu.vn platforms.